After the jump, read about how NBC has frozen the viral “Lazy Sunday” wildfire. Man are they missing the boat.
via Jessie
PS – to my loyal readers: sorry for the absense of posts lately. I actually have been quite busy as I resigned from my job to take a new one (my last day is this Friday and have been busy transfering my brain to others), started a new semester of b-school, am working on a big freelance opportunity AND just got back from 5 days in sunny St. Maarten. Be patient – more good posts are on the way…
NBC freezes wildfire spread of ‘Lazy Sunday’
Reported by Media Life
It looked like the perfect example of a viral marketing success story. Unfortunately, the source did not agree. When fans put a skit from “Saturday Night Live” called “Lazy Sunday” onto video-sharing sites, it was watched up to 5 million times on YouTube alone, according to reports. The video, which featured Chris Parnell and Any Samberg, may have provided “SNL” with a lot of free publicity, but NBC Universal has asked for it to be withdrawn from YouTube, along with 500 other clips featuring NBC programming, in order to protect its copyrights, says the New York Times. It is not uncommon for postings on video-sharing sites to contain copyright protected material. However, to date the sites have not faced many problems over this issue. NBC’s action over the “SNL” video, which is now available free on the NBC site or for $1.99 from iTunes, shows the problems that could confront video-sharing sites like YouTube and Google Video now that the networks themselves are getting into on-demand