To my amusement and delight, one of my favorite comedians Mr. Jerry Seinfeld has filmed a number of Microsoft ads with Mr. Microsoft himself Bill Gates which are perfectly Seinfeldian. The first takes place at the mall where Jerry spots Bill buying shoes. The second takes place at a residential home where Bill and Jerry have moved in with a random “normal” family.
As PC World writes, the ads are “all just stuff to make you react. Whether you chuckle, guffaw, scoff or spew, you’re doing something — and that’s ultimately the point of the ads about nothing.”
They are funny to watch and almost like a traffic accident – though I may not want to look, I simply cannot not look. Plus, seeing Bill do “the robot” is quite enjoyable, though English striker Peter Crouch does the robot much, much better.
Over time, the ads are supposed to get more and more “specific” about Microsoft products and service. When that happens, who knows if I will feel the same way about Jerry shilling for MSFT. For now, I will just simply enjoy Jerry swapping George Costanza’s companionship with yet another major icon’s as he goes through the banal moments of life.
First he hung with Superman. Now he’s hanging with the richest man in the world. Sounds pretty fun to me.

Shoe Circus:


New Family: